Whopper Virgins

I laughed when I saw Pizza Hut in the heart of Prague, and was shocked by proliferation of KFC restaurants in Bangkok. Now this....

Burger King is on the hunt for new test markets, and complied a film to document their efforts. In the spirit of those lavish Land Rover expeditions, it's stunning to see the lengths they went to. Burger King taste-tested their Whopper hamburgers among Hmong villagers in Thailand, Inuit tribes in Greenland, and villagers in Romania. The shot of a custom-made Burger King grill...being airlifted by helicopter is price less. I can't get the image out of my head.