Image credit: momofuku.com
Restaurants in the Momofuku group are booked solid...and turn away potential customers in droves. But this is risky business. While precious few garner a coveted reservation, "no shows"--people who fail to arrive for their scheduled reservation, can cripple business.
Last year, Momofuku Seibo opened in Sydney, Australia. In an article in The Sun, Chef David Chang fields a question about their reservation policy, and weighs in on the impact of "no shows." His response is buried in the comments, but it's critical commentary, and worth bringing to light: