While researching books in International markets, I came across an interesting discovery: one book, three different covers. Why? A myriad of reasons, but I'm guessing it's a combination of marketing, rights and distribution.
While I can't recommend Cleaving, Julie Powell's follow up to her best seller Julie and Julia, I'm fascinated by their promotional efforts. (Reviews for the book have been lackluster; I abandoned Cleaving after the third chapter...)
But the covers are intriguing. Let's compare. From a marketing standpoint, I'm fairly certain that U.K. cover would never fly in America. (The pig trotter between her legs looks rather phallic, eh?)
Personally, I like the cover on the Canadian edition best. You?
American edition
Canadian edition / American edition (paperback)
U.K. edition
2 comments:
Interesting, reminds me of many of the fashion magazines that have 2 covers, one for home delivery and one for in the stores. I just don't get it
I'm with you, like the Canadian version best
I had no idea fashion magazines often have two different covers. I learn something new from you all the time! :)
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